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The Alphabet group enjoys a much lower profile than its most important subsidiary Google. Read here which other companies belong to it and how the group is doing in the crisis.
The history of Alphabet
The holding company Alphabet Inc. emerged from the restructuring of Google that took place on 2 October 2015. Since then, however, Google has continued to exist as a subsidiary of the parent company Alphabet. The company is headquartered in Mountain View, California, in the legendary Silicon Valley. Alphabet employs around 200,000 people worldwide and achieved an annual turnover of almost 137 billion US dollars in the 2018 financial year.
First quarterly figures 2020: How is the group doing in the Corona crisis?
Google is suffering with its customers - literally. The company's advertising business has plummeted as the Corona crisis continues. This is because Google's most important advertising customers operate in the travel and tourism industry. But the broad positioning of the company as a whole can absorb a lot: while the advertising business slumped, other divisions of the company performed better. Already booming before, the cloud computing business is growing strongly, especially in the Corona period. The analysts' forecasts in sg-exness.com were thus exceeded with the figures from the first quarter of 2020. However, the group is hesitant to comment on the further development: the major cuts in the daily business only became particularly strong in March 2020, which is why the first two months of the year pull up the figures. For the second quarter of 2020, Alphabet has therefore dampened rather than raised its expectations: it expects a drop in revenue.
Which companies belong to the Alphabet Group?
Alphabet unites many different companies under its umbrella. By far the best known and most important company is Google, the operator of the internationally unrivalled leading search engine. Customers can use it in over 130 languages. Google also offers other services, for example:
Google Earth (satellite maps)
Google Maps (map service)
Google Mail
Google Chrome (web browser)
YouTube
The development and production of smartphones and tablets are also part of Google's business.
The Alphabet Group also includes these companies, among others:
Calico
Waymo
Deep Mind
Jigsaw
NestLabs
Calico stands for California Life Company and is intensively involved in anti-ageing research. The subsidiary Waymo is developing the
Google Driverless Car. The driverless car has been in the testing phase since the end of 2018: the chauffeur service Waymo One transports selected passengers as part of the Early Rider programme. Deep Mind conceives possible applications of artificial intelligence based on a short-term memory that functions similarly to human memory.
Jigsaw is the English expression for puzzle. This company of the Alphabet Group is dedicated to combining modern information technology with geopolitical concepts. This relatively abstract-seeming objective results in useful projects such as Shield (protecting websites against DDOS attacks) or Proxy (ways of gaining internet access via a web proxy and thus circumventing repression). NestLabs produces intelligent heating thermostats that are capable of learning and are supposed to bring about considerable energy savings.
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